FORMS AND DEVELOPMENT OF BUSINESS PROCESS MANAGEMENT IN HIGH-TECH ENTERPRISES

Abstract

Business process management (BPM) in high-tech enterprises plays a crucial role in optimizing operations, increasing productivity, and maintaining competitiveness in a rapidly changing market environment. High-tech companies, characterized by their reliance on innovation and advanced technologies, face unique challenges in managing their business processes. These challenges include the need to continuously adapt to technological advances, managing complex supply chains, and ensuring the effective integration of new technologies into existing operations. The purpose of this article is to examine the forms and evolution of business process management in high-tech enterprises. The research work used methods of analysis, synthesis and comparative analysis. To achieve the scientific results of the work, a system, process, resource and effective approaches were used. The results show that business process management in hightech enterprises manifests itself in various forms, including the automation of routine tasks, the integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML) for predictive analytics, and the use of cloud technologies. based platforms for real-time collaboration. These innovations contribute to reducing inefficiencies and increasing the speed of decision-making, which ultimately leads to greater innovation and faster time to market for new products. In addition, the development of BPM in high-tech enterprises is increasingly influenced by the need to align business processes with customer needs, regulatory requirements, and sustainability goals, ensuring long-term success in the competitive high-tech industry. Conclusions. As a result, business process management in high-tech enterprises requires a continuous development and innovation process in order to adapt to the rapidly changing technological environment. The study reveals that the adoption of digital tools and agile management approaches in business process management helps enterprises to gain competitive advantage by increasing both their internal efficiency and customer satisfaction.